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I’ve been thinking a lot about what it really means to live wholistically, and for me, that journey has become increasingly uncomfortable over the past few years. Wellness has been swallowed up by capitalism, turning practices meant to free us into products meant to be sold. And while BLK + GRN was created to offer safer, healthier options, I’ve struggled deeply with the psychology behind encouraging people to “buy now” when so many are navigating real financial crises.








