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During my fireside chat with Maggie Anderson, I walked away with something I can’t shake: we often Buy Black as a reaction—not a commitment.
After George Floyd was killed, we saw it. Black-owned businesses were flooded with orders. Directories were created overnight. People were searching for new places to spend their money. Not because they suddenly believed in Black businesses, but because they were mad. Hurt. Angry. The same pattern happens every time a corporation quietly ends their DEI program or when the latest “ally” shows their true colors.









